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In essence, the app is an attempt to answer her train of questions above.It works just like other dating apps—users see pictures of other users, swipe right if they like what they see, and get matched if the interest is mutual.And while the whole messy incident has been held up to illustrate the challenges women face in a notoriously bro-friendly tech culture, Wolfe stops short of calling out sexism in tech.
She was fired in the midst of a breakup with Justin Mateeen, the service’s chief marketer.
“And girls like it because it gives them more control over the conversation than other dating apps.” Besides, just as women are sick of waiting for men to make the first move, some guys are sick of always having to come up with a line.
“It’s flattering when someone reaches out to you,” says Larry Mahl, a 32-year old New Yorker who works at Yelp. (Wolfe is dating someone, but still swipes and messages in order to get user feedback.) She had messaged him that she was the founder of the company, and asked him for his thoughts.
“It’s important to me that nothing we do harms Tinder,” she says. It’s my baby.” But that doesn’t mean she’s not using similar tactics to get it off the ground.
One of Wolfe’s major contributions to Tinder was her ability to get college students to download the app.
“Guys found it to be ‘desperate,’ when it wasn’t desperate, it was part of a broken system.” Like many startup founders, Wolfe has big ambitions for the service: “It’s not a dating app, it’s a movement,” she says.